$7.00 when purchased online
Target Online store #3991
About this item
Highlights
- Smooth, creamy eyeshadow primer for long-lasting wear
- Intensifies your favorite liquid and powder eyeshadow color for a bolder look
- Helps prevent smudging and creasing
- Sheer finish creates the perfect base for a wide range of eye looks
- Non-greasy feel
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer. The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing.
Why you’ll love it:
• Smooth, creamy eyeshadow primer for long-lasting wear
• Intensifies your favor it liquid and powder eyeshadow color for a bolder look
• Helps prevent smudging and creasing
• Sheer finish creates the perfect base for a wide range of eye looks
• Non-greasy feel
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Smooth, creamy eyeshadow primer for long-lasting wear
• Intensifies your favor it liquid and powder eyeshadow color for a bolder look
• Helps prevent smudging and creasing
• Sheer finish creates the perfect base for a wide range of eye looks
• Non-greasy feel
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Vegan
Color Finish: Sheer
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal, Oily, Dry
Net weight: .23 fl oz (US)
Features: Smudgeproof, Blendable, Long Lasting, Crease-Resistant
TCIN: 90908717
UPC: 609332819948
Item Number (DPCI): 052-16-4483
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, trimethylsiloxysilicate, mica, hydroxystearic/linolenic/linoleic polyglycerides, dimethicone, synthetic wax, disteardimonium hectorite, triethylhexanoin, trihydroxystearin, sorbitan sesquioleate, vp/eicosene copolymer, c18-38 alkyl hydroxystearoyl stearate, propylene carbonate, ethylhexylglycerin, triethoxycaprylylsilane, tocopherol [+/-]: titanium dioxide (ci 77891), yellow iron oxide (ci 77492), red iron oxide (ci 77491).
Shipping details
Estimated ship dimensions: 0.65 inches length x 1.142 inches width x 4.961 inches height
Estimated ship weight: 0.039 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this alone, like does it have any benefits of using alone like primer or no?
submitted by rykyln - 5 months ago
A: Hey, Great question! When using the e.l.f. Lock it down eyeshadow primer on its own, it can smooth out your eyelid, help even out the skin tone and lock in your oils throughout the day. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Would this be good for monolids?
submitted by coffeenut - 8 months ago
A: Hey, Yes, the e.l.f. Lock it Down Eyeshadow Primer would work perfect fro monolids. It intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
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Summary of reviews
The new eyeshadow primer has received mixed feedback from guests, with many expressing disappointment over its oily and sticky texture compared to the previous formula. However, some guests appreciate its lightweight feel and effectiveness in keeping eyeshadow vibrant and crease-free throughout the day. The product is praised for its affordability and ease of application, making it a popular choice for those seeking a budget-friendly option that enhances eyeshadow longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 129 reviews
easy to apply: 3.93 out of 5
easy to remove: 4.07 out of 5
long lasting: 2.94 out of 5
quality: 3 out of 5
value: 3.33 out of 5
44% would recommend
18 recommendations
Bring back the original formula!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Hi There - 6 days ago
The original formula was perfect, and the price exceptional ($3) it would keep my eyeshadow in place all day
Very disappointed in this product
1 out of 5 stars
Thumbs down graphic, would not recommend
KayS - 6 days ago, Verified purchaser
- Hair color: Grey
- Skin type: Dry
- Skin tone: Medium
- Eye color: Green
Very disappointed in this eyeshadow primer! The consistency is thin and watery unlike the previous one which was great. I won’t be buying this product again.
Not a fan!
2 out of 5 stars
lovemytwinsld - 12 days ago
originally posted on elfcosmetics.com
I have other drug store primer that work better. It applies nicely, but doesn’t give me any longevity or prevent any fallout. I wouldn’t repurchase.
Works Wonders!
5 out of 5 stars
Vixyn - 13 days ago
originally posted on elfcosmetics.com
I bought this for my upcoming wedding and when I tried it on, I was blown away with how easy it was to use (especially as a newbie with makeup) and how amazing it worked! Let me add, I forgot I had makeup on and all my eyeshadow stayed while sleeping! Still easy to remove as well. Kept pigment and wasn't too tacky and no residues or peeling whatsoever.
Great under Glitter Eyeshadow
5 out of 5 stars
rachy_ej - 17 days ago
originally posted on elfcosmetics.com
Great under Glitter Eyeshadow Holds the glitter on well and looks great
Great Eyeshadow Primer
5 out of 5 stars
Melis C - 20 days ago
originally posted on elfcosmetics.com
Absolutely love this eye shadow primer, keeps my eyeshadow on with no fading. love it!
Eye Primer
1 out of 5 stars
Thumbs down graphic, would not recommend
Kathy from St Paul - 25 days ago
- Skin tone: Medium
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
Please bring back original eye primer. This new kind is so bad.
Eyeshadow primer is essential
4 out of 5 stars
Sundance - 1 month ago
originally posted on elfcosmetics.com
The day I found my eye low tube of elf eyeshadow primer it changed everything. Now onto face primers but it is so easy to set your eyeshadow with primer. A great black eyeliner with the sharpener on the liner. I’ll never find the perfect mascara. The kohl eyeliner has changed. I need a stick that some companies have to go under my eye to fix all that. It’s out there uts just so expensive. This xpstuff fits right in with more expensive brands but holds its own. Keep it coming. I love clrpop anspd wet and wild has some really nice stuff. So does hard candy. It’s all about the eyes
What happened to The Shadow lock?
1 out of 5 stars
AnnViolet - 1 month ago
originally posted on elfcosmetics.com
I don't understand why you companies can't just leave well enough alone. The Shadow Lock primer worked excellent and was also great for keeping makeup on the bridge of my nose when wearing glasses. So, I bought this thinking you had just wisened up to change the tube but instead it's incredibly oily and sticky after "drying" them applying powder. I'm not sure what you thought you were doing here going from something that was more like a paste to this but I'm disappointed in yet another product some company decided needed a revamp when it didn't.
Yikes! Soooo bad
1 out of 5 stars
CAllison - 1 month ago
originally posted on elfcosmetics.com
I miss the old product too. It had a little tint and dried down to a very slight and light tacky texture that eyeshadow could glide over easily! This stuff is oily and you HAVE to use your finger to spread it out and it ends up a patch, sticky mess! Please bring back to OG formula. I threw this one in the trash it was so bad.
Bring Shadow Lock Primer Back Please!
1 out of 5 stars
C0804 - 1 month ago
originally posted on elfcosmetics.com
The Shadow lock primer was the absolutely the only thing that worked on my oily lids. It wouldn't crease or fade at all throughout the day. This new one gives me creasing as soon as I leave the house. So disappointing.
Very Disappointed
1 out of 5 stars
MamaBear793 - 2 months ago
originally posted on elfcosmetics.com
I loved the old Elf eyeshadow primer! I not only used it for my eyelids, but it did a great job on my bridge to even out the redness without having to wear many or heavy products. This new version is terrible!! It's very oily putting it on. It has no tint what-so-ever and you can't visibly tell you're wearing it. Oh, but you can feel it! It's heavy, sticky, and leaves a sheen I do not like. I hate the way it feels on my skin and it actually started to burn after having it on for about 15 minutes. To top it off, it doesn't even work a fraction as well as the old formula for longevity of eyeshadow. What a waste of money and time as I now have to remove it and redo my makeup for the day. Very disappointed!!! Why does Elf keep changing the products we love? I get that there is always room for improvement... then offer a second type of the product and market it as completely sheer or whatever... but leave the original formula alone!!
Terrific product unbeatable price
5 out of 5 stars
HoodedEyes - 2 months ago
originally posted on elfcosmetics.com
I have used urban decay, milani, essence, etc. but I have to say this ELF eye primer gives them all a run for the money. It is a very light & sheer product but does a fantastic job! It doesn't take much. It will feel watery going on so don't over apply. I pat in with my finger & 30 seconds it's ready. Holds my eyeshadow for the whole night with no fallout. Very easy to blend shadows with this. Highly recommend. I came back for another! I'm 54 with hooded eyes so I'm picky with my eye products. I can see this working on any skin type. Works well with powder or liquid shadows combined.
Eyeshadow all day !!!
5 out of 5 stars
shortyz64 - 2 months ago
originally posted on elfcosmetics.com
This stuff is amazing!!!! I put my makeup on at 5am and it eyes still look amazing when I take makeup off at 8pm
Awful product! Please bring shadow lock back!
1 out of 5 stars
Midwest Makeup Maven - 2 months ago
originally posted on elfcosmetics.com
This stuff is worthless! I hated having to give it 1 star! It’s watery, doesn’t last & has no effect on eyeshadow. Unfortunately, I bought 2 of them assuming it would function like the shadow lock eyelid primer…NOPE!! In the trash it goes!!!
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
dsolson - 2 months ago, Verified purchaser
- Skin type: Dry
- Skin concern: Sun damage
- Skin tone: Medium
- Eye color: Blue
- Hair color: Brunette
I did not know I needed a primer until I tried this Product.. My eyeshadow stays on beautifully
Keeps shadows bright and longlasting
5 out of 5 stars
Melzr - 2 months ago
originally posted on elfcosmetics.com
This is excellent quality, easy applicator and keeps shadows bright and lasting all day into the night. Quality eyeshadow primer for a great price!
Never saw the point of eyeshadow primer
5 out of 5 stars
CarissaJoy - 2 months ago
originally posted on elfcosmetics.com
Until I tried this to get rid of the creases that show on my eyelids when I apply eyeshadow. Not only did it create a smooth surface on my eyelids it also made my eyeshadow stay all day now that's what I call a success.
My go-to Primer
5 out of 5 stars
graaaajdhsjsuiaj - 2 months ago
originally posted on elfcosmetics.com
This has been my eyelid primer since I first started using makeup in middle school. I have tried countless others and none have ever worked as well as the elf formula. It keeps my very oily eyelids dry for hours and keeps my makeup from creasing.
Just okay
3 out of 5 stars
Thumbs down graphic, would not recommend
Pearl - 2 months ago, Verified purchaser
I really like the little wand applicator and the texture of this product. It is easy to apply and is completely invisible. That is the total of the good things about this product. It just doesn't work that well. My eyeshadow creases after a few hours on the part of the lid that has the most movement (and I don't have very oily skin). I also find that it takes f o r e v e r to dry. A lot of eyeshadow primers, I put it on and in less than a minute it starts to dry down and becomes really tacky. That isn't the case with this one. It takes several minutes for it to dry down and even then isn't nearly as tacky as other primers.