$20.00 when purchased online
Target Online store #3991
About this item
Highlights
- Expressionist Pro Mascara
- Lengthens, defines, and creates visibly fuller-looking lashes
- Long-wear, non-flaking formula
- Easy removal without scrubbing
- Unique molded rubber mascara brush precisely separates each lash
- Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to condition and plump lashes
- This makeup product is dermatologist-developed, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Open your eyes to clean beauty and real results with Well People’s Expressionist Pro Mascara. This lengthening and defining mascara helps create instantly fuller-looking lashes with natural volume in just one swipe. The long-wear formula is powered by plant-based ingredients like Castor Seed Oil and Sunflower Seed Oil to nourish and condition lashes from root to tip. With its unique molded rubber mascara brush, you can precisely separate and coat each and every lash with rich color for long, lush, and defined eyelashes every time. An Allure Best of Beauty Award Winner!
Why you'll love it:
• Lengthens, defines, and creates visibly fuller-looking lashes
• Long-wear, non-flaking formula
• Easy removal without scrubbing
• Unique molded rubber mascara brush precisely separates each lash
• Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to condition and plump lashes
Plant-Powered Ingredients:
• Castor Seed Oil: Conditions lashes
• Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids
• Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why you'll love it:
• Lengthens, defines, and creates visibly fuller-looking lashes
• Long-wear, non-flaking formula
• Easy removal without scrubbing
• Unique molded rubber mascara brush precisely separates each lash
• Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to condition and plump lashes
Plant-Powered Ingredients:
• Castor Seed Oil: Conditions lashes
• Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids
• Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Contains Sunflower Seed Oil, Paraben-Free, Vegan, Artificial Fragrance-Free, Sulfate-Free, Contains Castor Oil, Propylene Glycol-Free, Mineral Oil-Free, Petroleum-Free, Talcum-Free
Color Finish: Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Industry or Government Certifications: EWG Verified
Net weight: .26 Ounces
Awards: Allure Best of Beauty Awards
Features: Conditioning, Non-Clumping, Dermatologist Tested, Non-Flaking, High Pigment Density
TCIN: 50711140
UPC: 609332320819
Item Number (DPCI): 052-00-0990
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.84 inches length x 0.75 inches width x 0.75 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara is a versatile choice for guests seeking a natural look with buildable volume. Many appreciate its clean ingredients and lightweight formula, making it suitable for everyday wear. While it excels in separating lashes and providing a subtle tint, some guests noted it may require multiple coats for desired volume. Overall, it offers a pleasant application experience and is ideal for those who prefer a more understated makeup style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2113 reviews
77% would recommend
45 recommendations
do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
megan - 26 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
Does not last a full day, hard to apply, and needs at least four coats to make your lashes look like the advertised photo.. I will be sticking with Ilia for clean makeup
Will not buy again. Dont even want it if free
3 out of 5 stars
Thumbs down graphic, would not recommend
B - 1 month ago, Verified purchaser
This Mascara gets on my under eyes, no other mascara does this. Not happy with it.
No lift, no volume
2 out of 5 stars
Thumbs down graphic, would not recommend
ES - 7 months ago, Verified purchaser
I wanted to like this so much as a non toxic product but it completely weighed my lashes down and did not hold a curl at all. I also don’t feel like it added any volume. The only positive is that it didn’t transfer throughout the day
Sensitive eyes approve
5 out of 5 stars
Thumbs up graphic, would recommend
Christine P - 9 months ago, Verified purchaser
Legnthens, no flaking, wears well. Easy to wash off. Didn't bother my eyes from the begining to end of day. Clean ingredients and cruelty free, vegan is must have for sensitive eyes!!
Gives a natural look and feels good on.
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 9 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Eye color: Green
- Hair color: Brunette
I recommend this for people who are sensitive to perfumes (yes they put perfumes in some mascara, so weird). It does smudge easily and the coverage isn’t as full as other brands, but it does go on nicely and is more flexible and less stiff. I think it give a more casual appearance. I’m hoping that switching to this for for a while will help my lashes grow a bit.
Perfect for boosting natural lashes
4 out of 5 stars
Thumbs up graphic, would recommend
anapla - 9 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Black
Perfect for me because I already have dark long lashes and this just makes them look fuller and pop without looking like I’m wearing a thick mascara. I also wanted something that is hopefully healthy for my lashes. Does seem a little pricey for how long it lasts though.
Eye reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarahs - 1 year ago
- Eye color: Blue
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
My eyes are watering and burning from the formula of this product. Not sure how since it’s meant to be clean. Returning
My favorite mascara for years
5 out of 5 stars
Thumbs up graphic, would recommend
Felicity - 1 year ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Aging, Sun damage
- Skin type: Combination
This has been my favorite brand of mascara for many years. Very easy to apply, great coverage. Very consistent quality.
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
Not worth it - 1 year ago, Verified purchaser
- Skin concern: Acne, Blackheads, Aging, Sensitivity, Pores
- Eye color: Hazel
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
Amazing mascara! It doesn’t clump, it’s a safe product, it does voluminous as it says. It lasted over a year with everyday use (yes, I know: I’m the gross lady who doesn’t replace her mascara every month 🤣)!
Formula change
3 out of 5 stars
Brooke - 1 year ago
originally posted on http://w3llpeople.com/
This became my favorite mascara the first time I used- However, the past 2 times I have purchased the formula or something is different and it isn't near as good as it used to be- PLEASE go back to the old formula! It was the best ever--i used to recommend this to EVERYONE and get so many compliments on my lashes and now it just isn't good
Doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
Angela - 1 year ago
I purchased well people brown mascara in store wanting to try a natural mascara & it had good reviews. First off it's expensive & it doesn't do anything at all to my lashes. Barely any color at all & it doesn't lengthen or thicken the lashes. It's like invisible nothing for $20. Don't recommend.
SUPER CLUMPY!!!!
1 out of 5 stars
Joana - 1 year ago
originally posted on http://w3llpeople.com/
The new formula is super clumpy and makes my eyelashes stick together. The older formula used to make my eyelashes not stick and make my eyelashes stay long and fluffy. Now this makes my eyelashes sticky and clump together! The mascara brush is full of clumps and is hard to remove so my eyelashes won't stick. Save your money and buy another brand, I'm so disappointed.
Clumpy and runs all over
1 out of 5 stars
Thumbs down graphic, would not recommend
Not worth it - 1 year ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
I really wanted to like this natural mascara but it’s is terribly clumpy, pretty dry and when I pull the wand out all the product comes spilling out everywhere and I can’t get it back in. It’s been smearing all over my eyes all day, and just looks terrible. So disappointing.
What happened to the old formula?!
2 out of 5 stars
MB - 1 year ago
originally posted on http://w3llpeople.com/
I used to love this product. It glided on smoothly and made my lashes look defined, long, and natural. The new version, however, is terrible. It's super clumpy and looks like tar on my lashes. I included pictures of the two different products so you can see the difference on the applicators. Please bring back the old formula! I would buy it again if you do
Smudges
3 out of 5 stars
Thumbs down graphic, would not recommend
SapphireSkies - 2 years ago, Verified purchaser
While this mascara doesn't flake and does separate the lashes, it easily smudges under the eyes. Also, the brown mascara is so dark the smudges look black. I'm disappointed.
Very clumpy
1 out of 5 stars
Bcarr - 2 years ago
originally posted on http://w3llpeople.com/
This mascara went on great the first time, after that it's been a clumpy mess. I bought2. Threw out the first one, and guess what the other one was the same. I don't get it!
Not terrible, not amazing
3 out of 5 stars
Thumbs down graphic, would not recommend
Laura V - 2 years ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Hair color: Blonde
I love the brush and color - very dark black. I had clumping issues after about 3 uses and I felt like it was hard to remove (used BeautyCounter Instant Eye Makeup Remover).
Horrendous--unable to apply
1 out of 5 stars
YK - 2 years ago
originally posted on http://w3llpeople.com/
The mascara was so dry it was impossible to apply. I used it once and threw it away. They also don't refund products easily, so I wanted ti love it because the products are natural and cheap, I ordered a bunch of things. They refunded the mascara after multiple emails. Won't be dealing with this company again.
WELL People Expressionist Pro mascara
5 out of 5 stars
Haras - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Thank you @wellpeople and @bzzagent for the amazing opportunity to sample Expressionist per mascara by well people incentivized free for honest review. I was actually surprised just how much I enjoyed this mascara, despite not being waterproof. It is a deep solid black. At first it was very clumpy but wasn't an issue after I cleaned the brush. It separates each individual lost perfectly.
Ok backup
3 out of 5 stars
Victhevicky - 2 years ago
originally posted on http://w3llpeople.com/
Disclaimer: I received a complimentary product from Influenster and WELLPEOPLE in exchange for my honest review. I loved that this product was very pigmented however the same heavy pigment is also very difficult to remove especially with more natural cleansers. The packaging is awesome, but the brush is severely lacking because it is just generic little spikes with no curves or shape and provides no volume. This is a good backup mascara that does in a pinch but it's not a new must have for me.