$6.49 when purchased online
Target Online store #3991
About this item
Highlights
- Extra-sensitive whitening toothpaste
- Contains sodium fluoride
- Helps prevent cavities
- Suitable for ages 12+
- 4oz size
Description
Achieve a brighter smile with this Extra-Sensitive Whitening Toothpaste from up&up™. With sodium fluoride as the primary active ingredient, this toothpaste whitens teeth, helps prevent cavities and helps protect against painful sensitivity of the teeth. Suitable for ages 12 and above, this toothpaste is a must-have addition to your dental care routine.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Package Quantity: 2
Net weight: 8 Ounces
TCIN: 88947505
UPC: 085239929490
Item Number (DPCI): 049-09-0325
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate 5.0% sodium fluoride (0.15% w/v fluoride ion) 0.24%
Purpose
Antihypersensitivity AnticavityUses
Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact, aids in the prevention of dental cavitiesDirections
Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush, brush teeth thoroughly for at least one minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: Consult a dentist or doctor.Inactive ingredients
water, sorbitol, hydrated silica, glycerin, pentasodium triphosphate, peg-8, flavor, titanium dioxide, sodium methyl cocoyl taurate, cocamidopropyl betaine, xanthan gum, sodium hydroxide, sodium saccharin
Shipping details
Estimated ship dimensions: 7.2 inches length x 3.1 inches width x 1.6 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this toothpaste SLS-free?
submitted by kaylak - 8 months ago
A: I had the same question as I didn't see SLS as an ingredient but as soon as I switched to this toothpaste, I had 4 canker sores!
submitted byAndjen - 4 months agoA: Hello kaylak - Thank you for reaching out! The Extra Sensitive with Whitening Toothpaste is SLS-free. I hope this helps! - Eram
submitted byEram - 8 months agoTarget staff support
Q: Do up & up products test on animals?
submitted by Nr14 - 4 years ago
A: Hi Nr14 – Thanks for stopping by! No, this product is not tested on animals. Happy shopping! – Keacia
submitted byKeacia - 4 years agoTarget staff supportA: Just because this product does not test on animals does not mean the product is cruelty free. You need to check if each provider of individual ingredients tests on animals, which usually is a yes.
submitted byTarget customer - 3 years ago
Q: Hi there! What is the RDA value (abrasiveness) for this toothpaste? I'm a dental hygienist and a patient asked me, but I haven't been able to find it in the product info or specs. Thank you!
submitted by mkpr08 - 26 days ago
A: Hello Guest - We appreciate your interest in this toothpaste. The relative dentin abrasion (RDA) value for the product in question (Up&Up Extra Sensitive Whitening TP 049/09/0208) is 163.75 ± 1.61. Happy shopping at Target. – Alvin
submitted byAlvin - 19 days agoTarget staff support
Q: Is this product approved by the American dental association?
submitted by momcasmi - 3 years ago
A: Hello - Thank you for the important question. Although Up and Up toothpaste contains fluoride, the ingredient required in order to obtain ADA approval, it does not hold the ADA seal. It is very effective and tastes great though! Hope this helps. - Dee Dee
submitted byChair Space Dimensions - 3 years agoTarget staff support
Q: is there a flavor to this toothpaste?
submitted by Alison - 4 years ago
A: Hi Alison - What a great way to get rid of the sensitivity and begin enjoying your favorite foods again! Our guests are saying this toothpaste has a great refreshing flavor. You are going to love this! - Katrina
submitted byKatrina - 4 years agoTarget staff support
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Summary of reviews
This sensitive toothpaste is a popular alternative to more expensive brands, offering similar benefits at a lower cost. Many guests appreciate its mild mint flavor and effectiveness in reducing tooth sensitivity. While some guests find it comparable to leading brands, others note a difference in texture and effectiveness. It's a budget-friendly option for those seeking relief from sensitivity without compromising on quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1257 reviews
78% would recommend
154 recommendations
Minty fresh... and fierce!
5 out of 5 stars
Thumbs up graphic, would recommend
DayZ - 8 days ago, Verified purchaser
Sure! Here's an engaging and friendly review based on your notes: --- **Minty Fresh… and Fierce!** **Rating: ★★★★★** I really like this sensitive toothpaste—it does exactly what it promises and leaves my mouth feeling super clean. That said, *fair warning*: this stuff is not your average mint. It’s intense. Our kid called it “spicy,” and honestly, that’s a pretty accurate description! Personally, I *love* that punchy minty kick—it makes my mouth feel extra refreshed, like it actually did something. But if you’re sensitive to strong flavors, just be prepared. All in all, 5/5 stars from me. I’ll definitely be buying it again. Just know… it’s not for the faint of mint!
Good toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
TiffanyL87 - 8 days ago
I was very impressed with the store brand toothpaste that also whitens and is for sensitive teeth. Its basically identical to sensydine . Its generic mint flavored and rinses just like others. It’s great to have a cheaper alternative to more expensive brands.
Tasty and creamy
5 out of 5 stars
Thumbs up graphic, would recommend
Jessealan408 - 18 days ago
Overall I really like this toothpaste. I have sensitive gums and I really like having nice pearly white teeth and so this toothpaste hits all the right needs for me. It is a Mint flavor, has fluoride and potassium nitrate which helps with the sensitivity. It says it provides Extra Whitening although honestly I am not sure which ingredient in the toothpaste provides for that and there's only two ingredients with this toothpaste. I will add though that it is not quite as thick as some national brands with similar ingredients. This toothpaste has a more creamy texture and as you can see in the picture. I would still recommend this overall though as an alternative to the national brands.
Good product for good price
5 out of 5 stars
Thumbs up graphic, would recommend
Alumium free deodorant - 19 days ago, Verified purchaser
Good price than leading brands and help control the sensitive and pain teeth and its whitening on teeth
Good stuff
5 out of 5 stars
Thumbs up graphic, would recommend
Rod - 19 days ago, Verified purchaser
Comparable to Sensodyne and much more affordable. My new go to.
Prrfect For All Ages
5 out of 5 stars
Thumbs up graphic, would recommend
Dancejamboree - 20 days ago
I have always had to use a toothpaste for sensitive teeth and gums. The last I used was a dental prescription which was quite pricey. I have found the Up and Up Brand of toothpaste for sensitive teeth and gums has worked just as well, if not better, and is not as costly. The mint flavor is not strong and overwhelming but mildly pleasant. From the youngest nine year old in the house, to the oldest adult, this toothpaste works well for every person in the household.
It works
5 out of 5 stars
Thumbs up graphic, would recommend
toosleepy - 21 days ago
Hey, this Up & Up Sensitive toothpaste works great. It makes your teeth less sensitive and leaves them feeling clean. It also costs less then other sensitive toothpastes. So why not pick some up when you are at Target.
Doesnt hurt my teeth
4 out of 5 stars
Thumbs up graphic, would recommend
jmb50 - 25 days ago
This Extra Sensitive Whitenening Toothpaste by Up&Up is great for not irritating my VERY sensitive teeth. I brush and rinse with warm water that doesn’t hurt my teeth and this toothpaste leaves my teeth feeling clean and breath fresh! Im not noticing any whitening yet, hence the stars.
Helps with pain from orthodonture
5 out of 5 stars
Thumbs up graphic, would recommend
Agn7 - 26 days ago
I liked this toothpaste a lot. It has a good taste, not too minty. I am having orthodontal work and after a recent adjustment, I found that my teeth hurt less when I used this toothpaste. The consistency is bit thinner than my regular toothpaste, but that’s not a deal breaker for me.
Extra sensitive toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
kybabe - 26 days ago
This is very good toothpaste. It whitens but it's also for sensitive teeth and gums which is the best part for me. I'm sometimes sensitive to hot or cold food and it helps having toothpaste for this problem. The taste is also very nice which is also important.
Great sensitive toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
Shoptarget24 - 26 days ago
I recently cracked a molar and have been having extra sensitivity with my normal toothpaste, I have been using this sensitive Flouride Anti cavity toothpaste and have noticed such a difference while I am waiting to get into the dentist. Though I haven’t seen a difference in my teeth being whiter I definitely felt a difference in tooth sensitivity. I would 100% definitely recommend this!
Good product as compared to national brands
5 out of 5 stars
Thumbs up graphic, would recommend
KathiWithAni - 26 days ago
I received this toothpaste in exchange for an honest review via the Hey, Bullseye program. I normally use a "sensitive" type toothpaste and the up&up brand seems to perform well as other national brands I've tried. The mint flavor is nice and intense - a good thing in my opinion! The one thing I did notice is a different texture than I'm used to; it is more of a "cream" (softer) than a traditional toothpaste. It does stay on the toothbrush without any issues, just something different that I noticed right off the bat. I'd buy and continue to use this product.
Sensitive Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Ash528 - 26 days ago
Very good product. I have sensitive teeth and this product worked well. The quality was a good value as well. It helped to reduce my cold sensitivity to different foods. It also helped my daughter with her hot sensitivity to foods. It is a good value to other expensive brands.
Works well for sensitivity
4 out of 5 stars
Thumbs up graphic, would recommend
4 the boys - 2 months ago, Verified purchaser
Mild mint flavor and effective on sensitivity. Price is good. Did not whiten at all though so I need to switch back to a whitening toothpaste and then back to this.
Best toothpaste ever
5 out of 5 stars
Thumbs up graphic, would recommend
Cate E - 2 months ago, Verified purchaser
I have very sensitive teeth and a certain brand name for sensitive teeth can get pricey and it honestly doesn't taste as good as this one. I have even tried a supermarket's version of this and the taste is horrible. I will always purchase more of this toothpaste. Tastes great and I can eat and drink hot/cold beverages again without worrying about the little zings of discomfort.
Not sure if this product helps :(
4 out of 5 stars
Thumbs down graphic, would not recommend
JJ - 3 months ago, Verified purchaser
Been using this toothpaste for months. My teeth are starting to get sensitive more.
It's an okay dupe
2 out of 5 stars
Thumbs down graphic, would not recommend
Haze618 - 3 months ago, Verified purchaser
It's an okay dupe and it helped with the sensitivity but I felt like my teeth didn't feel as clean and my teeth started turning yellow.
Great toothpaste at an affordable price
5 out of 5 stars
Thumbs up graphic, would recommend
Edgar - 3 months ago, Verified purchaser
I have used several sensitive toothpaste brands more expensive than this one and honestly, the Up&Up brand asks nothing from the other brands. Been using regularly for the last few months and it's been great. I have already stocked up with few more 2-packs since I found them at a ver discounted price and with a long expiration date.
Romero
5 out of 5 stars
Thumbs up graphic, would recommend
Rachelle - 5 months ago, Verified purchaser
Product worked well. Affordable price too! Please bring it back!!!!!!!!!
Decent sub
4 out of 5 stars
Thumbs up graphic, would recommend
Mama Bear - 5 months ago, Verified purchaser
Almost as good as it's more expensive counterpart. Great taste gets the job done