EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1

PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - 2 of 4PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - 3 of 4PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - 4 of 4
PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - 1 of 4
$10.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Certified to reduce 3x more chemical & physical substances than Brita©* for better tasting water.
  • WQA certified to reduce lead
  • NSF certified to reduce microplastics, chlorine, and other chemical & physical substances
  • Granulated activated carbon and ion exchange materials for cleaner, better tasting water.
  • LockFit™ design guarantees unfiltered water will not mix with filtered water.
  • Includes 1 Genuine PUR PLUS pitcher and dispenser filter.
  • Fast, long-lasting filtration that lasts for up to 40 gallons or 2 months.
  • Fits inside all PUR PLUS and Beautiful by PUR pitcher and dispenser systems.
  • PUR PLUS pitcher & Dispenser replacement filter can help you save up to $75 per month compared to bottled water. **

Description

The PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K) reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. This easy-to-change replacement water filter is WQA certified to reduce lead. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances*** that can cause bad taste and odor in your drinking water.
Did you also know that the PUR PLUS pitcher and dispenser replacement filter can help save you up to $75 per month compared to bottled water.**
To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K(TM)) every 2 months or after 40 gallons of use.
Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.
At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years.
Disclaimers: *Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. **Based on comparing a year's worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales. ***Like other leading brands, PUR does not filter microbes. As of 2/1/24 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC.
Dimensions (Overall): 6.5 Inches (H) x 2.25 Inches (W) x 2.25 Inches (D)
Weight: .3 Pounds
Features: Reduces Odors
Water Filtration Compatibility: Pur Plus Pitchers or Dispensers
Filters: Chlorine, Mercury, Unpleasant Tastes
Maximum Filter Life: 40 Gallons
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51416200
UPC: 723987109510
Item Number (DPCI): 072-00-0076
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.9 inches length x 2.7 inches width x 2.7 inches height
Estimated ship weight: 0.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: The new Pur filter was installed today. The water ran through the filter very quickly. So fast that I question that any filtration took place. The water tastes like tap water. Is the filter working?

submitted by Bebe - 1 year ago
  • A: We're sorry to hear about the experience you've had with your new Pur filter. If the taste issue persists, please contact our team at SocialSupport@helenoftroy.com for further assistance. We're here to help.

    submitted byManufacturer Tech Support - 1 year ago
    Brand expert

Q: Does this filter support filtering out lead from water?

submitted by Kayla - 1 year ago
  • A: Thank you for your inquiry. While our CRF950Z pitcher filters prioritize microplastic filtration, they don't remove lead. For 99% lead reduction, we recommend our faucet mount filtration products. If you have further questions or need assistance, please reach out to our team at SocialSupport@helenoftroy.com.

    submitted byManufacturer Tech Support - 1 year ago
    Brand expert

Q: What is the model number of tjis filter?

submitted by Cindy - 2 years ago
  • A: Thank you for your inquiry Cindy. This is the PPF951K filter. If you have any other questions, please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: What is the model number of this filter?

submitted by Hartful - 3 years ago
  • A: Thank you for your inquiry. This filter is the PPF951K. If you have any other questions please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.

    submitted byManufacturer Tech Support - 3 years ago
    Brand expert

Q: Is it correct that this product is compatible with all PUR models including the PUR® Classic 18-Cup Water Dispenser?

submitted by Me - 7 years ago
  • A: We appreciate your inquiry. The PPF951K Lead Reduction filter is compatible for use in all current PUR pitchers and dispenser. We hope this is helpful. If you have ant questions, please contact us by emailing SocialSupport@kaz.com. Thank you.

    submitted byManufacturer Tech Support - 7 years ago
    Brand expert

Q: where is this filter manufactured?

submitted by NOLABAMA Mom - 8 years ago
  • A: A.) Thank you for taking time to view this filter. This PUR filter is manufactured in Mexico. We hope this information is helpful. Please do not hesitate to contact our consumer relations team for further assistance. Our team can be reached by emailing ConsumerRelations@kaz.com. Thank you.

    submitted byManufacturer Tech Support - 8 years ago
    Brand expert

Related Categories

Summary of reviews

The water filter for the Pur pitcher offers a convenient and effective solution for enjoying clean, great-tasting water at home. Guests appreciate its ability to reduce contaminants like lead and chlorine, enhancing the flavor of tap water. The filter is easy to install and maintain, with a built-in indicator for replacements. While some users noted a slower filtration process, the overall performance and durability make it a reliable choice for health-conscious individuals.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 286 reviews
    quality: 3.17 out of 5
    value: 2.8 out of 5
    57% would recommend
    7 recommendations

    Tastes weird and it's unreasonably slow

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Zoe - 5 days ago
    Replaced the filter of our Pur pitcher after following theri instructions about two weeks ago. For over a week, filtered water had a weird taste. Now it tastes okay. However, it's been filtering the water really slowly. It takes over an hour to filter a single water refill.
    1 reply from Manufacturer Tech Support team - 3 days ago
    We're truly sorry to hear about the slow filtration and the taste issue with your PUR PPF951K Pitcher Filter. This is definitely not the experience we aim to provide. We recommend contacting our team at SocialSupport@helenoftroy.com for further assistance. We're here to help!
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    A god send

    5 out of 5 stars
    lizettej3_5084 - 14 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The water in our home isn't terrible but I've always noticed a different taste and we've always bought bottled water until I started using this pitcher. The taste (and smell) are gone and we are saving so much money!
    Did you find this review helpful?

    Pur water

    3 out of 5 stars
    j9estrella_3651 - 14 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Installation was easy very self explanatory. Had you soak the filter in water for 15 minutes. I emptied the water out maybe 3 times to be safe. But I’ve enjoyed it so far like that it came with an extra filter and the light tells you when it needs to be changed
    Did you find this review helpful?

    Water is good

    5 out of 5 stars
    katet62_5715 - 17 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Could not complete task as product arrived broken. However I was very excited to be receiving this product. It seemed like it had easy maintenance, good filtration, and was a very effective use for having cold water in the fridge.
    Did you find this review helpful?

    I love my new & wonderfully improved filter from P

    5 out of 5 stars
    bellaf6_3109 - 18 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] As with my old Pur pitcher, this filter was pretty easy to install. The compatibility with my new PUR pitcher was perfect, like a glove. So far, after a month of use, it seems this filter will last me longer than the last model I used to use, or the generic ones offered online. The taste is also improved. Specially for someone like me who is pregnant & sensitive to the way the water I drink taste like.
    Did you find this review helpful?

    So easy, you can have the kids help.

    4 out of 5 stars
    reecw_7691 - 21 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This is an absolute game changer. Filter is super easy to install. It helps make your faucet water taste crisp, and less like metal. The filter is slow but efficient and I have no complaints.
    Did you find this review helpful?

    Removes all the nasty taste from tap water

    5 out of 5 stars
    nancys152_493 - 24 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This filter removes all the nasty taste from tap water. It is easy to install and replace. It fits the Pur pitcher perfectly. It removes the lead from your tap water
    Did you find this review helpful?

    Not impressed!

    2 out of 5 stars
    yasminelh_5414 - 24 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] An extra filter was included with the dispenser, it’s easy to install and I like the sticker reminder to replace, but I didn’t get to use the filter as I wasn’t impressed with the water taste.
    Did you find this review helpful?

    perfect filter for single person use

    5 out of 5 stars
    lydiax36_1724 - 25 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] these filters are great. we can tell they make a big difference in taste of the water that we put in. i would like it if it held a little more water. it's super easy to use and works well
    Did you find this review helpful?

    The flavor changer

    5 out of 5 stars
    amcounasse_7197 - 25 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The PUR PLUS Water Pitcher Replacement Filter with Lead Reduction is easy to install and gets to work immediately, improving the taste and quality of tap water. It effectively removes the chlorine taste and other impurities, leaving the water clean and refreshing. I noticed a positive difference with my first sip! However, the filtration process is slow, so patience is required. While the slower pace ensures thorough purification, it does mean you need to be mindful when refilling. One major advantage of using a trusted name brand like PUR is that their filters follow standard sizing, reducing the risk of discontinuations that make a pitcher unusable—something that can happen with off-brand alternatives.
    Did you find this review helpful?

    Easy to install

    4 out of 5 stars
    kirarhian_1111 - 25 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Being able to change out filters easily is something that I really enjoyed with this product. The installation is a breeze and even my son could do it. You simple just place it in the hole and go. It is also very durable since I tend to take it with me when I travel.
    Did you find this review helpful?

    Good

    4 out of 5 stars
    macyrocks_4443 - 25 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The installation was very easy and very compatible. Love the taste of it and love the filtration. It’s durable and easy to use. Love using my new water filter!
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    sunshineinabaggg_5966 - 26 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This filter does exactly what it claims! The water tastes like it came out of a bottle, has no “sink water” taste. It’s easy to install and switch out, and even easier to change.
    Did you find this review helpful?

    Gets the Job Done

    5 out of 5 stars
    agmead0ws_2250 - 26 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I’ve been using the PUR water filter for a few weeks now, and I’m honestly really happy with it. It was super easy to set up, and it doesn’t take up much space on my countertop. The biggest difference I noticed is how much better my tap water tastes—much fresher and cleaner. I also like knowing it’s filtering out a bunch of common stuff that I’d rather not be drinking. The filter lasts for a good while too, so I don’t have to replace it too often. Overall, it’s a solid product that does exactly what I need it to.
    Did you find this review helpful?

    Love this!

    5 out of 5 stars
    jessicac1083_5729 - 27 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Love that I’m not wasting water bottles and I have access to fresh clean water at all times. Much more cost effective and convenient than carrying and storing water bottles.
    Did you find this review helpful?

    Pur Plus Filters reduce lead and make great tastin

    5 out of 5 stars
    audram3_5820 - 30 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] These filters are amazing! They not only filter out impurities, they’re certified to reduce lead in your drinking water. I actually look forward to drinking water now! Each filter will last up to 2 months; there’s even an indicator light on the lid that tells you when to change the filter.
    Did you find this review helpful?

    Water tastes better now. Individually packed and c

    4 out of 5 stars
    ladyvenus0102_3507 - 30 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This is a review for the water filter for PUR . It came in individual packaging, sealed and clean.It has a better design than expected. The water goes through numerous filtering process that's why it's taking its time to come out and be able fill the pitcher. It makes the tap water tastes better and refreshing. Make sure you follow the instructions on how to prepare the filter step-by-step before putting it on the pitcher because if not, you will see see charcoal floting on your drinking water.
    Did you find this review helpful?

    Easy, high quality filter

    5 out of 5 stars
    julian140_8551 - 1 month ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This filter is easy peasy to remove and replace and I think works really well. It’s a major noticeable difference in the taste and quality of my water!
    Did you find this review helpful?

    Filter doesn’t last long

    4 out of 5 stars
    anita_22_2052 - 1 month ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The PUR system's design is excellent, particularly the spout and dishwasher compatibility. However, the major drawback is the filter's short lifespan. We experienced significant clogging and reduced filtration after only 21 days, despite the indicator light showing it was still good. Given our daily usage of 2-5 liters, the filter clearly didn't last as long as promised.
    Did you find this review helpful?

    ZERO SMELL

    5 out of 5 stars
    mientay_8792 - 1 month ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The filter is made from a strong, durable material that ensures long-lasting performance. It effectively eliminates any odors from the water, providing a clean and refreshing drinking experience—because no one wants water with an unpleasant smell. Additionally, it enhances the taste, delivering crisp, high-quality hydration that rivals premium bottled water. A reliable choice for those seeking purity and performance in every sip.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy