$18.00 when purchased online
Target Online store #3991
About this item
Highlights
- This nude, creamy eye primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
- Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
- Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
- Intensifies the look of metallic, glitter, matte and shimmer eyeshadows.
- Paraben-free
- Vegan
- Cruelty-free
- In an 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines.
- 100% had measurably brighter skin.
- 97% had a measurable improvement in radiance and clarity.
Description
Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Mature, Normal
Net weight: .16 fl oz (US)
TCIN: 82678062
UPC: 3605970943929
Item Number (DPCI): 342-02-0934
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1 inches length x 0.85 inches width x 4 inches height
Estimated ship weight: 0.8 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 8293 ratings
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4.5 out of 5 stars with 6704 reviews
57% would recommend
7 recommendations
Such a shame no more highlighters colors
2 out of 5 stars
- 26 days ago
originally posted on http://www.ulta.com
Why did you stop making this primer in highlighter colors? Made such an enormous improvement in different pigments skin colors for Olive, and black skin types.
Game Changer
5 out of 5 stars
A - 29 days ago
originally posted on http://www.ulta.com
I love this product! I used to use the original and have been using the anti-aging one for a couple of years now. It makes applying eyeliner and shadow so much easier and it lasts so much longer!
Good
5 out of 5 stars
Alexis - 1 month ago
originally posted on http://www.ulta.com
Good
Eyeshadow primer
5 out of 5 stars
Thumbs up graphic, would recommend
QB - 1 month ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Dark circles
Great product for us older women to use and it works well. Have been using this product for over 10 yrs
Great Little Product
5 out of 5 stars
AuntLo - 1 month ago
originally posted on http://www.ulta.com
I ordered this to try and I'm impressed. A little goes a long way so this will last. Your eyeshadow will last too.
Not good
1 out of 5 stars
jen - 1 month ago
originally posted on http://www.ulta.com
I used to wear this about 7 years ago and i'm not sure if they changed the formula. It does not sit on your lids right and causes more noticeable creasing with eyeshadow than just wearing concealer on your lids. You need a lot to make sure you have an even layer otherwise it will come out super blotchy. Disappointed with my purchase.
Not good
1 out of 5 stars
jen - 1 month ago
originally posted on http://www.ulta.com
I used to wear this about 7 years ago and i'm not sure if they changed the formula. It does not sit on your lids right and causes more noticeable creasing with eyeshadow than just wearing concealer on your lids. You need a lot to make sure you have an even layer otherwise it will come out super blotchy. Disappointed with my purchase.
Meh
2 out of 5 stars
T - 1 month ago
originally posted on http://www.ulta.com
Not impressed. I bought this because the brand I usually use wouldn't have any in stock for several weeks and I was almost out. This lasts through most of the work day, but by the end, shadow is starting to crease. Will not buy again.
My all time favorite eyeshadow primer
5 out of 5 stars
Amanda - 2 months ago
originally posted on http://www.ulta.com
I've probably used this primer for 13 years? It's a tad bit expensive, but you will save on time. You won't have fading eyeshadow or shifting eyeliner. Urban decay never let's me down.
I have and will continue to buy this product
5 out of 5 stars
Parshalla - 2 months ago
originally posted on http://www.ulta.com
This product goes on really smoothly and looks great. It doesn't clump up or burn my eyes if I accidentally poke it in my eye. I love it.
Best eye primer
5 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com
Love it
Love it!
4 out of 5 stars
Adriana - 2 months ago
originally posted on http://www.ulta.com
I use this primer on my kids. I know, I know, but hear me out. They dance and I use it on my kids for their performance makeup. I have before done their eyeshadow without this product and their makeup starts to fade and not last. BUT! When i put the primer on their eyeshadow last and looks nice and bright. They hate it since it's hard to take their eye shadow off and even the next day will have some lingering makeup on after washing their face like crazy. I absolutely love it and will continue to buy it. (My kids are 5 and 11) and this is from also playing and such and running around before they perform sometimes and even after. *photos are at the end of the night after a 6-7hr day of dance
Great product I wil purchase it again
5 out of 5 stars
Kimberly - 2 months ago
originally posted on http://www.ulta.com
This product is very light and blends well
Doesnt even last 5 minutes
1 out of 5 stars
sarah - 2 months ago
originally posted on http://www.ulta.com
this is the WORST Urban Decay product I've ever used. my eyeshadow is all gooped up within 10 minutes. it doesn't last at all. and it doesn't matter what eye shadow i use, shadows that work just fine with other primers. What a waste of money.
I would buy this again
4 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com
Great primer a little goes along way, and my lids feel so much softer and my eyeshadow stays on all day.
THE best I hae ever tried!
5 out of 5 stars
Heather - 2 months ago
originally posted on http://www.ulta.com
This is THE best primer I have ever tried, and I have tried A LOT. I use it under my eyes to hold any eyeliner in place all day, all temperatures and all humidity. My eyeliner stays in place!
Trusted Product
5 out of 5 stars
Lisa - 2 months ago
originally posted on http://www.ulta.com
I've been using this for years and it's always helped my shadow stay on and not crease. This will always be in my makeup bag.
Eyelid redness, burning, itching
1 out of 5 stars
Kenzie - 2 months ago
originally posted on http://www.ulta.com
This product causes my eyelids to be extremely red, itching and and burns as soon as i put it on.
Terrific for mature eyelids
5 out of 5 stars
Stacie - 2 months ago
originally posted on http://www.ulta.com
This primer is easy to apply and long lasting. I would definitely recommend this for anyone who has issues with creasing or droopy eyelids.
Heck no
1 out of 5 stars
Ktall - 2 months ago
originally posted on http://www.ulta.com
I'm 50, so I thought I would try this version of UD eye primer out. So so so so disappointed. My liner was EVERYWHERE, lashes won't stick, absolutely worthless for anyone who wears much eye makeup that maybe isn't powder. I absolutely do not understand how this product works for anyone. Maybe if i mix this up with Aboutface's super-super drying eye primer?