Sponsored
John Frieda Go Blonder Lightening Shampoo, Brighter Hair, Active Ingredients, Take Control of Color - 8.3 fl oz
$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- GO BLONDER - Lighten and tone to maintain natural subtle tones and beautiful highlights
- FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free
- SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights
- CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about
- MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible
Description
This shampoo for blonde hair is an expertly formulated blonde tone enhancer that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend, this formula nourishes and moisturizes to promote soft, smooth, healthy hair. Gently cleanse and lighten for bright, natural-looking blonde. This expertly formulated shampoo for blonde hair is the ultimate blonde tone enhancer, that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend this formula lightens and tones your hair while moisturizing and nourishing to promote soft, smooth, healthy hair when used with John Frieda's Go Blonder Conditioner. Use the John Frieda Go Blonder Shampoo and Conditioner and Go Blonder Lightening Spray for optimal, natural-looking lightening. Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly hair lightening shampoo. John Frieda Go Blonder Shampoo enhances your blonde hair for bright, natural-looking blonde. The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.
Scent: Citrus
Hair Type: Colored, Normal
Health Facts: Phthalate-Free, Paraben-Free, Vegan
Product Form: Cream
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Basic Cleansing
Net weight: 8.3 fl oz (US)
Features: Rinse-Off
Street Date: November 16, 2015
TCIN: 17428230
UPC: 717226224652
Item Number (DPCI): 063-00-1535
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, sodium lauryl sulfate, lactic acid, glycol distearate, cetyl alcohol, betaine, fragrance, cocamidopropyl betaine, cocamide mea, benzyl alcohol, guar hydroxypropyltrimonium chloride, sodium hydroxide, disodium edta, glycine, malic acid, ppg-9, succinic acid, stearoxypropyl dimethylamine, yellow 10, c14-28 isoalkyl acid, glycerin, hydrolyzed keratin, crocus sativus flower extract, curcuma longa (turmeric) root extract, c14-28 alkyl acid, sodium chloride, stearyl alcohol, orange 4, ext. volet 2, methylchloroisothiazolinone, methylisothiazolinone, limonene
Allergens & Warnings:
CAUTION: Avoid contact with fabrics and household surfaces to prevent staining. If contact occurs, clean up immediately.Shipping details
Estimated ship dimensions: 1.85 inches length x 1.89 inches width x 8.2 inches height
Estimated ship weight: 0.628 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands, American Samoa (see also separate entry under AS), United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product work on natural never dyed before hair?
submitted by screenname - 7 years ago
A: Yes, but it depends on what your natural hair color is. Mine is in the dark blonde/light brown range and it worked very well on my hair. If your hair is darker than light brown, though you'll probably be disappointed.
submitted byrosegolddust - 7 years agoA: Yes, and I use and love all John Frieda products.
submitted byMsMCT - 7 years agoA: Absolutely. I've never dyed my hair . Just started using this. One week and my what used to be blonde but faded over time....is nice and blonde again!!
submitted byAlycat - 3 months ago
Q: should I still use heat protection after?
submitted by b - 1 month ago
A: If you plan to style your hair we recommend using heat protection.
submitted byJohnFriedaExpert - 30 days agoBrand expert
Q: Will this lighten faded dark brown semi-permanent color?
submitted by Ah07 - 6 months ago
A: Hi! We'd love to learn more about your hair type and goals in order to make a more personalized recommendation. Please give us a call at 800-521-3189 so we can learn more and further assist.
submitted byJohnFriedaExpert - 2 months agoBrand expert
Q: Does this work in dark brown hair?
submitted by Liz - 7 months ago
A: Great question Liz! The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Would be ok for redheads/Strawberry blondes?
submitted by Mum23 - 1 year ago
A: Generally, the Go Blonder Shampoo is not intended for redheads, as it isn't designed to remove the red melanin found in that hair type. We suggest you try the John Frieda Radiant Red collection.
submitted byOliviacaridi - 1 year ago
Q: is this for lighter blonde hair?
submitted by Sam - 1 year ago
A: Hey Sam, Great question! The John Frieda Sheer Blonde Go Blonder Lightening Shampoo cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Will this product change the hair color permanently or? How does it work? Thanks
submitted by Grace - 2 years ago
A: Hey Grace. Great question! John Frieda Go Blonder Blonde Shampoo is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde. It is developed for safe use on natural, color-treated, or highlighted hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Can I use this product on kids' hair？Is it 100% safe? Thanks
submitted by Grace - 2 years ago
A: While our products are primarily designed for adults, younger consumers may enjoy them by following the label instructions. For concerns with using our products on non-adults, consult a pediatrician.
submitted byJohnFriedaExpert - 2 years ago
Q: Do you need both the shampoo and conditioner or will just the shampoo show results. I purchased just the shampoo. Should I also purchase the conditioner?
submitted by Jacob - 2 years ago
A: Hey Jacob, Great question! We recommend using both in your hair routine! John Frieda Go Blonder Lightening Conditioner moisturizers hair while gradually brightening up natural, color-treated, or highlighted blonde shades. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: hello, does this product work for beard as well? to make it more blond?
submitted by Nickolas - 2 years ago
A: Hello! Since the structure of the beard hair is different than hair on the head, we cannot quarantee the effectiveness of this product on the beard and would not recommend it's use.
submitted byJohnFriedaExpert - 2 years ago
John Frieda Go Blonder Collection
About the collection
Go Blonder collection: Take your blonde 2 shades lighter (with full Go Blonder Collection use) for the lightest & brightest version of your blonde hair. This collection with Shampoo, Conditioner, and Lightening Spray is formulated with BlondeMend Technology and Citrus Extract to brighten and moisturize dull, faded blonde for a beautiful, sun-kissed look. Start with the Go Blonder Shampoo, which gradually lightens and restores hair fibers. Then use the Conditioner to moisturize and restore hair. And finally, use the Lightening Spray to gradually lighten in 3-5 uses.
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Summary of reviews
This shampoo is a popular choice for those looking to subtly lighten and brighten their hair, particularly for blondes. Many guests appreciate its ability to enhance natural highlights and maintain a fresh, salon-like appearance. While it leaves hair soft and shiny, some guests have noted that it can be drying, especially for those with sensitive or fragile hair. Overall, it is a well-loved product for maintaining blonde tones without harsh dyes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1406 reviews
quality: 3.73 out of 5
effectiveness: 3.53 out of 5
value: 3.75 out of 5
67% would recommend
37 recommendations
I like it
5 out of 5 stars
Alycat - 3 months ago, Verified purchaser
I wish I took a before picture. I've been asked a few times by people I haven't seen in the last 2 weeks. Did I colored my hair. The shampoo leaves my hair feeling silky and smooth. Not frying it out at all. I've been using it about 2 weeks so I do have the newer formula. It doesn't leave my hair greasy at all using both the shampoo and the spray. Over the years my hair has turned to a dirty blonde and this is making it more golden again.
my new fave summer shampoo
5 out of 5 stars
diann - 5 months ago
originally posted on johnfrieda.com
now on my 2nd bottle ! I love the way it lightens like the sun & leaves my hair soft and shiny. I went ahead & ordered an extra bottle since I think I will be using it a lot . Great product.
Target ordere
5 out of 5 stars
Thumbs up graphic, would recommend
D - 8 months ago, Verified purchaser
Love this shampoo. U able to locate in store so getting online and delivered was perfect
Why do you "fix" something that's not broken?
1 out of 5 stars
dogsRkids2 - 10 months ago
originally posted on johnfrieda.com
First of all, none of the reviews before mine are for the current version of the product. The shampoo has been "reformulated" and it's terrible. If i had wanted to wash my hair with a grapefruit, I would have. Can't wait until the bees come out this spring. New formula is greasy, and makes my hair have a grey/dull tone to it. Nothing like the previous version!! Bring the previous formula back!!!
1 reply from Marketing team - 9 months ago
We always appreciate feedback. Thank you for sharing yours, and we'll be sure to pass it along to the team internally.
Will dry out and damage hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama shopper - 11 months ago, Verified purchaser
Fried my hair. Do not use of you have thin or fragile hair. I had to cut above my shoulders.
shampoo for blondes
5 out of 5 stars
Thumbs up graphic, would recommend
scsunpeach - 1 year ago, Verified purchaser
Great shampoo for blondes. Gently lightens and tones down brassiness.
This Worked for My Daughter!
5 out of 5 stars
Thumbs up graphic, would recommend
TeamTallman - 1 year ago, Verified purchaser
This shampoo worked so well on my daughter’s hair. She has a naturally golden dark blonde hair color and it lightened her hair subtly with just one use! Her hair smells so fragrant and was left very soft too! Also, her hair has not been processed with dye so her result is based on virgin unprocessed hair.
Hate the change
3 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 1 year ago
Why'd you change the product? No longer changes my hair color and the scent is different too. What a shame, used to work so well. Won't be buying anymore.
Scent changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Kristin - 1 year ago, Verified purchaser
Scent of the product changed.
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
gadd - 1 year ago, Verified purchaser
Not making hair lighter, making my sensitive skin unhappy
A staple in my shower!
5 out of 5 stars
Thumbs up graphic, would recommend
Monchula - 1 year ago
I've been using this brand of shampoo for years to refresh my color/ highlights throughout the year without having to get a lot of touchups at the hair salon. This shampoo does an amazing job at refreshing the color and keeping it looking bright and new. The shampoo cleanses gently without stripping and leaves my hair smelling great.
Okay product
2 out of 5 stars
Thumbs down graphic, would not recommend
Angela A - 2 years ago, Verified purchaser
Honestly I do not think it did anything to my hair. It was slightly drying and I did not notice a difference after weeks of using it.
Did not work, damaged my hair.
1 out of 5 stars
LH2245 - 2 years ago
originally posted on johnfrieda.com
I used the shampoo and conditioner for a few months and my hair color did not change at all. I have natural darker blonde hair which has never been colored. This damaged my hair, making it very dry and prone to breakage. I was very disappointed with the results and sad that my previously healthy hair is now damaged with no lightening.
1 reply from Marketing team - 9 months ago
We're sorry to hear this and want to look into what happened and how we can help. Can you please call our customer care team at 800-521-3189? Thanks!
Works minimally for brunettes
4 out of 5 stars
Masara - 2 years ago
originally posted on johnfrieda.com
So I use a bottle or two of this shampoo each summer and go back to regular shampoo in the winter. The pictures is the lens of my hair is lighter then the roots now because this picture was taken in December. So it works to lighter but nothing dramatic, like a dark caramel. I’m not an expert in hair so idk how damaging it is tbh. It should be ok if u don’t use it consistent for like 6 year or something
Love This Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Luff2sail - 2 years ago, Verified purchaser
I've been using htis shampoo and conditioner and it has saved me from having to color my hair, the outcome is more natural than coloring and it's much less expensive over time.
Works.
5 out of 5 stars
Thumbs up graphic, would recommend
Theofficialkaitlynbrown - 2 years ago
Dried my hair out is only flaw.
Started working after one use
5 out of 5 stars
Thumbs up graphic, would recommend
KC - 3 years ago, Verified purchaser
I bought this and the conditioner but was a bit skeptical. I have naturally dirty blonde/light brown hair and usually get highlights. My last salon experience was awful and left me with reddish blonde roots. I gave this a shot in combo with the conditioner and already noticed a difference after the first use. It also did not make my hair brassy which was a relief. The shampoo smelled good and lathered quite well. The conditioner smelled a bit like play doh but was perfectly fine. I don’t feel like this product was as damaging to my hair as others. It still felt soft and was easy to brush out and dry. I do wish the bottles were bigger for the price.
It works!!
5 out of 5 stars
Laney - 3 years ago
originally posted on johnfrieda.com
I have all natural dark ashy blonde hair. After 1 use of the shampoo, conditioner and spray my hair is noticeably lighter. I followed the video above, washed, conditioned and sprayed, gave my self a blow out with medium heat and then followed up with a flat iron. Super happy with results and wasn't expecting that after 1 use. My hair is healthy and happy. I'm a professional licensed stylist and will recommend!!
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
KJ - 3 years ago, Verified purchaser
I’m 70 my natural color was light red It has become dull with white hair mixed with red looking more dull blonde. I didn’t expect much but was surprised after 3 shampoos my hair is bright and more blonde it looks highlighted
(no review title)
5 out of 5 stars
Nita - 3 years ago
originally posted on johnfrieda.com
I was having trouble finding any of the blonde lightning shampoos so I bought the purple shampoo. My strawberry blonde, with lots of natural highlights, lost all shine becoming very dull. I finally ordered the highlighting products I previously used but noticed so many similar but slightly different options. Now I wonder which products are recommended for strawberry blonde hair.